Managing images, video, audio, and other types of media is different than managing other kinds of files and content. This, of course, requires that the companies manage them effectively. Consumers and customers love digital assets and many companies are using them effectively in their sales, marketing and customer service strategies. They’re very effective at clearly, concisely presenting information in a form that’s quick and easy to digest. Combined with the wisdom of another old saying-the one about pictures being worth a thousand words-and it’s easy to understand why digital assets are so valuable. Internet users have strong preference for clear and concise content that’s easy to digest. Digital assets refer to non-text-based content, such as images, videos, diagrams, audio recordings, and graphs. If online content is king, then digital assets can probably be crowned king of kings. As the old saying goes, “Online, content is king.” Content is the driving force behind much of online traffic and companies are increasingly managing their content like the strategic and valuable asset that it is.
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